YOU HAVE TO OWN IT.
An advertising campaign for Juicy Couture.
For thirty years, Juicy Couture has been unapologetically messy. And the brand has owned every single moment of said messiness. Three friends come together after a night of partying and realize something crucial. When it comes to Juicy Couture, you don’t just have it. You have to own it.
The Ask:
Tell Juicy Couture’s story for a new generation with a campaign that bridges past and present — spotlighting iconic brand products and reimagined original looks that celebrate the brand’s enduring glamour, and messiness.
The Process:
These storyboards establish the film’s narrative flow and visual rhythm, emphasizing texture, lighting, intimacy, and the dreamlike glamour of the Juicy Couture brand.
Inspiration
Hair
Makeup
Posing
Styling
Aesthetic
Props
Location
The Result:
A visually-driven campaign that revived Juicy Couture’s iconic attitude for a new era — blending nostalgic glamour with contemporary edge through imagery, film, and digital storytelling.
Meet the Team
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Autumn Griswold
CREATIVE DIRECTOR, STYLIST, PRODUCTION DESIGNER
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Taylor N. Braun
PHOTOGRAPHER
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Sydney Perkins
HAIR & MAKEUP ARTIST
@perkinsydney
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Jasper Powers
VISUALIZER
@amalgam.png
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Carter Spainhour
CREATIVE INTERN
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Payton Kustka
CREATIVE INTERN
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Chloe Shrader
CREATIVE INTERN
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Emma Parker
Model
@Emma_parker004
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Owen Boatright
MODEL
@bboatrightt
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Kadence Roehm
MODEL
@serene..salem
