IF

WORK

WAS

PLAY

IF WORK WAS PLAY.

An advertising campaign for Miu Miu.

Rebellious. Youthful. Feminine.

Miu Miu is Prada’s playful little sister. But don’t underestimate her. This campaign captures the innocent misunderstanding of adulthood children often have, but keeps the fun and the positivity. The lines blur between performance and reality.

The Miu Miu woman looks back on her naivety not with embarrassment, but for inspiration. She works, she plays, and she questions what either really means in the grand scheme of things.

THE ASK:

Develop an advertising campaign for a Miu Miu Fall/Winter 2026 collection. Capture the brand’s playfulness and femininity in a positive, reaffirming way.

Previous
Previous

You Have To Own It - A Juicy Couture Campaign

Next
Next

Brunello Cucinelli Brand Extension